When you start reading about Adwords Tracking do your eyes start to glaze over? Your mind wanders?

For me tracking is one of the most important topics as a Search Marketer and I personally find it very interesting and know it to be one of the most impacting skills to learn as a PPC Marketer. The day I started paying more attention to it and applying it to all aspects of my business is the day I started to see real progress in the 'profits' department.

The trouble is there are so many things regarding Google Adwords tracking to learn. Google provides you a large set of data you can act on; you can never accuse them of holding back in that department. ;)

The trick is learning what to pay attention to, figuring out what's most important, how to track everything, what tools to use and how to filter all those stats so you can apply them in beneficial ways to your campaigns.

A good friend of mine online I've known for a few years, Adriana Copaceanu, contacted me this last week and asked if I wouldn't mind answering some questions for her readers on her new blog (My Online Business Journey) regarding Adwords Tracking. I said, "Sure!" I knew tracking was a big topic, but here was a chance for me to help others understand the big picture and boil tracking down so it's easier to understand and tackle.

After answering the questions it essentially turned into a 5 page report! So Adriana decided it would be best to break them up into parts and topics for better discussions on her blog.

I'll post a link to each part here so you have them in one place. To understand tracking I believe you also have to understand how each level works from campaign to keyword. So you'll not only learn what tools I use and recommend to track various things, but also what I believe you should pay attention to, how to decide what tools to use or start with and the importance of each element.

Here's our Series on Adwords Tracking:

Part 1:
What is the difference between campaign, ad group, text and keyword tracking?

Part 2:
Google Adwords Tracking - Ad Group Level

Part 3:
Google Adwords Tracking - Text Ad Level

Part 4:
Google Adwords Tracking - Keyword Level

Part 5:
Is Google AdWords Tracking Important?

Part 6:
Adwords Tracking Helps You Make More Money

Part 7:
AdWords Tracking Made Easy

Great posts if you are interested in learning more about this topic and how to approach the myriad of tracking options and all the stats you have access to in your Adwords Account!

I hope this information helps! Good Luck!

-Matt Levenhagen