As a niche marketer we have so many opportunities to find, literally, our niche in thousands and thousands of markets. For every large market within those thousands you might be able to find 100s or 1000s of niche markets within them.
This also gives us an opportunity to gravitate to those things that we have an interest in or knowledgeable with. There are so many options! But doing that.. does that stifle our potential? For many I think it is.
Unfortunately, if too much emphasis is focusing on those things that we ONLY have a serious interest in... that can, and WILL, squash the true potential someone has online to make a profit. You can miss out on things that you never even dreamed were possible or that might provide greater opportunity.
If you get too caught up in focusing on those things you have knowledge or interest in for some non-business, non-marketing or non-profit-potential reason, you might find those particular things that you are naturally gravitating to aren't very good in terms of making profits. They might be fun. They might be extremely interesting and you could spend forever in that niche. But there's little demand, sales and profit there.
Another thing that can happen is people don't think for themselves. That's why you have so many people starting out trying to make money in the Internet Marketing niche or building Dating sites. They hear or see others are making money in those niches, so they naturally decide that they better do that too if they want to make a quick buck.
However, if you approach your niche research in a randomized way, you can uncover things that you never imagined you could make money at. Find ways to randomly dive into market categories and see what turns up.
If you see there is a demand for something, there's a good affiliate program, there's a good-looking merchant, there is search volume for something, weak competition, then maybe it's worth your while to put up a site and drive some traffic to that market and product. Test it!
It might be some super widget that you know nothing about. You never heard of it... you can't even imagine needing it yourself. But that doesn't necesserily mean other people won't think it's an awesome product and won't buy it like hotcakes.
I learned this in sales years and years ago. When I used to sell insurance and all the other things that I sold before-and-after that off-line. When I'm selling something to somebody I do not categorize them or buy it for them. In other words I don't assume they're not going to take something based on the way they look, act, live or if I think I would buy it in their position.
I give them the option and let them make the decision... and sometimes, that turns into a big sale you never expected!
The same thing with niche marketing. Look for market opportunities first - don't overanalyze or focus only on those things you are familiar with.
Sometimes, especially building niche websites, it's not a big effort to put up a small site focused on a small niche market and pull in big profits. In a few hours I can have a Wordpress Niche Website up, loaded with content, ready to receive traffic. With PPC I can have traffic there to that site today; with Organic Search within days or weeks if there is a good opportunity and open niche there.
So even if it's not terribly interesting, for profits sake, take some time!
And lastly, because you have this approach and many others don't, you can do very well for yourself. You'll find profits where the majority of others will never think to look.
-- Matt Levenhagen
P.S. BTW, this is something I've taught in the Blast Membership for years. We randomly choose markets and our success rates are incredible! It's PPC, but the same is true with other methods of driving traffic or advertising.
Niche Marketing - Niche Research
