Niche Marketing Glossary
This glossary includes terms you'll find on this website or elsewhere online related to all things Niche Marketing. Because we deal with a wide range of traffic generation, site building and niche research techniques, you may find terms that could be related to Search Engine Marketing (SEO, PPC) and other Internet Marketing topics.
Term Search Tip: All the acronyms I listed first in the term's title with no periods. So if you are looking for an acronym (e.g., PPC), just leave the search box default (Begins with) and leave out the periods between letters. But if you are looking for a regular word or phrase, choose the 'Contains' radio button under the search box to have it search the entire title for those terms.
All
| Term | Definition |
|---|---|
| Ad Impression |
This stands for the number of time an ad comes into view on a user screen. In advertising online, individuals are often charged for each ad impression. |
| Affiliate Marketing |
Those that promote Affiliate Programs are considered Affiliates. Affiliate Marketing is using a wide variety of marketing methods to drive traffic and business to merchant's websites - in turn the affiliate gets credit for the conversion (sale) in the form of commissions or fees. |
| Affiliate Program |
Millions of merchants online have these programs which allows them to recruit and manage a sales force (like you and me), usually offering it free, to promote and sell their goods for them. In exchange for the sale, the affiliate gets a commission or some type of fee. It would be the same as a sales person offline selling insurance, real estate, Tupperware, electronics etc.. in exchange for a commission. |
| Algorithm |
This is a mathematical formula that search engines use to rank websites. It's based on a wide range of factors (e.g., popularity, age of site, keyword optimization and more). The search engine Google is said to have several hundred factors in their algorithm to rank websites in their results pages. |
| Anchor Text |
When you create a link this is the text within the code that will show up on the web page. In the following example "Link content" is the anchor text. It will look like this: Link content |
| Autoresponder |
It is an e-mail program that is designed to respond automatically to new subscribers or new subscriptions to an opt-in list, or arriving orders. It is an essential tool for Internet Marketers for it helps a lot particularly in handling and servicing mailing list. An autoresponder can send 1 or more e-mails and the list owner can often choose when and how often those go out. |
| Back Links (Back-Link, Backlink) |
See: Inbound Links |
| Blog |
It is a word originated from the word Weblog. Blogs are websites wherein you can post any writings for its content; similar to a diary. You can keep on posting about personal things that you think is interesting for the readers (is targeted to their interests). The one who posts this content is called blogger. The standard way the content is delivered on the site is the latest blog entry is ordered first before the older ones. |
| Branding |
It is the process of giving one's product or company a brand name in which people will be familiar with and can associate with a positive image. As an example, Google and Yahoo! are known brands in the world of the Internet. |
| Broken Link |
It is a link that is expired and when you click on it, it will not direct you to the expected page. Instead, it will give you a 404 error page that says ‘page cannot be found’. Broken links occurs when there is a mistake in the typed HTML code of the URL or if the link you supposed to go has been moved or does not exist anymore. |
| Campaign Blasts Method (Blasting) |
This is an Affiliate Marketing Method created by Matt Levenhagen to research, test and find profitable markets to expand into using Pay per Click Advertising (Expansion not limited to PPC). Learn More Here: Campaign Blasts Method |
| Cloaking (Links) |
All this is usually referring to is using a redirect to hide what the original link was. Redirects can be created using a script (e.g., GoTryThis) or you can create a redirect web page manually using PHP or other methods. This is a White Hat method; there's nothing wrong with doing it as long as you are doing anything else (like embedding links) naughty with it. Affiliates use them a lot so that someone can't change out their affiliate ID with their own and to simply create a cleaner, better looking link. |
| Cloaking (Web Pages) |
This is a way to trick Search Engine spiders. Generally how it works is you show one web page to the search engines and another to the normal visitors. You identify the type of visitor via a script of some kind. DON'T DO IT unless you want to risk getting banned. :) NOTE: This is different than link cloaking! |
| Content Spinner |
It is a piece of software that is specially designed to take original content and create new versions of that content using pseudonyms, word variations, reordering and/or completely rewriting sentences and paragraphs. |
| Coupon Code |
It is a means of giving a bonus to a selection of customers in the way of a discounted price as an encouragement to purchase the product or avail the service. In most cases, customers need to enter the coupon code in the order page. |
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